Mar/06/2020

4 STEPS TO BUILDING YOUR PERSONAL BRAND ON SOCIAL MEDIA

Hey, Welcome back 🤩!

Welcome to Friday's blog post.

Life in Melbourne is pretty busy, It has been a few weeks since my last post ... I have been creating some new content for Instagram ... IS ALL RELATED TO BRANDING, I JUST LOVE IT!

Today we will see a few steps that you need to nail it into your social media accounts to have an online presence.

Sharing online allows you to craft an online persona that reflects your personal values and professional skills.

Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative.

Building your personal brand on social media takes some work, but it could land you your next job opportunity or help you to foster valuable connections.

Check these steps below to ensure your online branding is working for you

I have been covering this fantastic event this week, Advertising Week Briefings - 5 Things with Female Agency Leaders.

🌈 Identify Your Area of Expertise

WHICH ONE IS YOUR THING THAT YOU ARE REALLY GOOD AT?

What type of content have you created that your followers have responded to most?

Can you replicate this with other similar content?

The more unique and engaging content you create on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field.

Mine is CREATING UNIQUE CONTENT FOR YOU AND YOUR BRAND AND ALSO MANAGING YOUR SOCIAL MEDIA, YES IS A CRAZY AND HARD WORK BUT YOU HAVE TO LOVE WHAT YOU DO AND UNDERSTAND THAT there ARE THINGS THAT ARE A MUST INTO CREATING YOUR BUSINESS 🥂

🌈 Update Your Social Media Accounts

WICH ARE THE SOCIAL MEDIA PLATFORMS THAT YOU ARE GOING TO USED?

Decide which social media account(s) you are going to focus on, and delete any old accounts that you are no longer using. For the networks, you will be using, make sure all of your information is complete and accurate. This will help you to build traffic to the networks you want to showcase your work. It can also remove any potential “questionable” content from years past that doesn’t have a positive effect on your professional image.

I HAVE BEEN HERE TOO, NOW I ONLY USED THE PLATFORMS THAT ARE THE ONES THAT I PREFER TO GROW AND BEING PRESENCE.

Take a look over here; comment to see if you read me :) 💜 Facebook - Instagram - Linkedin

MY FEED USED TO BE SO DIFFERENTS, it was just quotes and photography of landscapes and portraits, now that I found my things, everything changes.

BUT LOOK HOW ACCURATE AND COOL IS NOW ⚡

CLICK HERE ⚡ IF YOU WANT TO KNOW HOW TO CREATE A ROCKING INSTAGRAM FEED

🌈 Create & Curate Engaging Content

Reposting others’ content is always a smart thing to do, but it’s not all you should be doing to build your personal brand. You also need to share content that you’ve written yourself, to demonstrate your expertise within your industry.

This type of content shows you have knowledge of the latest trends in that industry and how it is evolving.

Creating engaging content means taking a fresh approach to the types of updates you share with your network.

Don’t be afraid to occasionally talk about your own achievements, or even add engaging things that happen in your personal life (topics such as travel, hobbies, etc. are suitable).

After all, social media is about individuals first. Sharing some of this information provides your audience of who you really are and what you’re about - just ensure you don’t overshare or make it all about you.

REMEMBER YOUR FEED IS NOT ABOUT YOU, IS ABOUT WHAT YOUR AUDIENCE WANTS TO SEE AND WHAT ARE YOUR EXPERTISE

🌈 Keep Your Brand Voice, Image & Tone Consistent

You must also remain consistent with your ideas and the ways you present them so that you’re memorable and trustworthy.

Dining the tone of voice that works best for your brand may entail some trial and error, but there are personal branding guides you can use to determine the best fit for you. It’s not as easy as saying “I want to be funny,” you need to further develop your ideas to support your approach.

Following your brand guidelines helps to control people’s perceptions.

You can damage an otherwise flawless reputation if one of your profiles shows up with content or images that don’t match up with your brand’s voice.

I hope you enjoy reading this, and you learn to form it :)

See you next Friday at my weekly post!