Imagem capa - WHAT IS BRAND PHOTOGRAPHY ? por Ro Faraco
PERSONAL BRANDING

WHAT IS BRAND PHOTOGRAPHY ?



YOUR BRAND IS MADE UP OF SO MUCH MORE THAN JUST YOUR LOGO AND FONT CHOICES


Your brand is how your business interacts with your clients, how those clients perceive you & your business, but more importantly, it's what distinguishes you from everyone else.

It's what sets you apart from your competitors and says to everyone else, 'Hey, I'm a pro at what I do. You shouldn't even think twice about hiring me as I love what I do and it shows through my work'.


BRAND PHOTOGRAPHY IS THE NEXT STEP IN YOUR BRANDING.






After you have your logo, your fonts and the rest of your design elements, brand photography is what puts all of that together in visual form.

Take a moment to think about all the places you use photos for your business. Chances are you use them on your website 

( I must be honest and say I've never seen a good website that doesn't have any photos on it) and then there's the rest of your social media; Facebook, Instagram, Twitter, Pinterest. 

I want you to take a moment now to think about Pinterest, which looks to be fast replacing google as a search engine, especially for creatives. It's the place I go to first when looking for inspiration for design, photography, and beauty. Pinterest is ALL about visuals, and the pins that do the best and are shared and saved more are those that contain beautiful photographs or graphics.

Brand imagery includes your headshots & profile images, as well as images of the physical products you may sell.

WE ARE VISUAL BEINGS, DRAWN TO IMAGES OVER TEXT, AS THEY HELP US BREAK DOWN AND EASILY DIGEST INFORMATION.


I hope you enjoy reading this, and you learn to form it :)

See you next Friday at my weekly post!

RO

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